International popularity Pérez Prado
journalist alfredo ruiz del río , dámaso pérez prado
his popularity in united states matched peak of first wave of interest in latin music outside latino communities during 1940s, 1950s , 1960s. performed in films in united states , europe, in mexican cinema (rumberas film), trademark goatee , turtle-neck sweaters , vests. end of 1950s, popularity waned, , years gave way new rhythms, such rock , roll , pop music. association rca victor ended in mid 1960s, , afterward recorded output limited smaller labels , recycled latin-style anthologies.
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