History WKBE

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former froggy 107.1 logo, 2005–2013


in 2000, bradmark communications sold vox media. unlike bradmark, vox committed locally based radio , planned take oldies format local until construction permit filed move sister station wzzm-fm albany market. @ start of 2001, country format of wzzm-fm moved 107.1 frequency, localized, , became wffg froggy branding popular in other markets throughout northeast. whtr , satellite-fed oldies format moved wzzm-fm s 93.5 mhz frequency , remained there until station moved albany market in april 2002 today wyai, affiliate of air 1 network. move, wffg s community of licence changed corinth satisfy fcc community of license concerns.


the new format of 107.1 frequency success of sorts outset. ratings in both glens falls area , in albany-schenectady-troy market resides increased wffg beating in-market fm s in latter , proving threat market s powerhouse, wgna-fm, outrating in key suburban towns in saratoga county. trend has held through several years station has had country format.


in 2004, vox media sold glens falls cluster minus wnyq (which move albany market in 2006) pamal broadcasting. pamal decided celebrate purchase, in way, giving wffg albany market simulcast when market s 104.9 wzmr began simulcast wffg in february 2005. though pamal had hoped simulcast push wgna down enough make wyjb #1 in market, instead wffg s albany market numbers declined , in january 2006 wzmr flipped active rock. wzmr later revisit country music format 4 years later, dumping edge format 104.9 cat. in october 2013, country format on wzmr moved wkli on both stations until december when wzmr began playing adult album alternative music 104.9 peak.


on december 27, 2013, wffg s sister station wkbe , modern ac/aaa format moved wffg frequency becoming 107.1 point, today s modern mix similar sound wzmr, , wkbe switched country music format froggy 100.3, swapping call letters in process.


on january 6, 2016 wkbe changed format top 40/chr, still branded 107.1 point , under slogan hit music .







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