Career Jeremy Scott

1 career

1.1 debut in paris
1.2 adidas collaboration
1.3 creative director @ moschino
1.4 designing celebrities

career
debut in paris

after graduating in 1996, scott moved paris. while looking job in fashion industry, forced scrounge meals , sleep in metro. when ran pr jean paul gaultier liked hair (scott cut own hair since five), got job promoting parties @ nightclub. not having luck fashion jobs, decided create own brand.

the following season, in 1997, jeremy scott, brand, made debut in bar near bastille. show based on j. g. ballard book , david cronenberg film crash, of material coming paper hospital gowns. scraps of fabric porte de clignancourt flea market resembling garbage bags used in follow-up show, in black, described scott blade runner, trash bags , apocalypse. collection later exhibited in influential parisian shop colette, has carried jeremy scott ever since.

his third collection, in white, critical hit. won awards , attracted mario testino, editors of french vogue, , stylist isabella blow, adopted scott protégé. white show first runway appearance of soon-to-be-supermodel devon aoki, 13 @ time. (twenty years later, pair collaborate again on scott s autumn/winter 2016 campaign.) björk adopter, wearing dress white show homogenic world tour. scott provide costumes on several of tours.

in same year, scott made show 1980s decadence (sable, shoulder pads, big hair, gold lamé) maybe first designer revive eighties. models unbalanced heels designed christian louboutin. opposing prevalent minimalism, show panned vogue , others. scott himself considers gold show hardest moment of career.

his 1998 spring collection titled duty free glamour featured flight-attendant inspired looks , khaki jackets plastered jimmy savile. writing in times, fashion critic cathy horyn pointed out original use of experience of midwesterner foil jet set glamour. karl lagerfeld said scott person working in fashion take on chanel after left.

in 2001 scott left paris los angeles. seen surprising move, since los angeles not yet fashion capital @ time.

the adidas collaboration

scott had cemented reputation cult label fervid fans, particularly in asia, still on fringe of fashion establishment, considered neither serious nor commercial . closed 1 show in 2001 throwing fake banknotes face printed on them audience. @ close of show, shouted: vive l’avant-garde! , , left yellow t-shirts stamped message on every seat.

in 2006, scott started ongoing collaboration french leather-goods company longchamp, makes bags front-row guests @ fashion shows.

scott first worked adidas in 2002 !signed project, created silk jacquard motif of money scattered around own likeness replacing of george washington. design on adidas classic high top model, forum. shoe handmade in adidas factory in scheinfeld, germany. there 100 pairs made: 50 went scott , 50 went adidas. scott revisit design money wings 2.0 in fall/winter 2013.

however, best-known adidas collaboration came in 2008, when adidas originals launched scott s collection of footwear , apparel included js wings (winged high-tops) , js bears (furry sneakers teddy bear heads). co-signs rappers lil wayne, scott s footwear gained him mass appeal. sneakers considered of eye-catching sneakers ever seen , making indisputable imprint on shoe landscape . on years, iconic wings adorned many different adidas silhouettes. applied them other objects other clients, including smart cars , baby prams.

he collaborated swatch in 2011, creating 3 watch designs hailed return of swatch uber-fun eighties roots scott s pop aesthetic, fun twist , overstated form .

scott starred in adidas 2012 print , video campaign nicki minaj, sky ferreira , 2ne1. madonna s dancers in 2012 super bowl halftime show wore jeremy scott track suits adidas originals.

in june 2012, adidas decided pair of sneakers designed scott called js roundhouse mids not sold after shoes criticised bright yellow handcuffs which, believed, shackles alluding slavery. scott denied shoes had slavery, stating reference children s toy pet monster.

for fall 2012 collection, scott introduced 1990s nostalgia, several computer references printed gloved-hand cursor , 90s-era mac screenshots. made show-closing homage lisa frank vacuum-formed plexiglass bustier encrusted in hundreds of frank stickers.

in february 2013, scott accused of plagiarising designs santa cruz skateboards. santa cruz , scott reached settlement whereby scott ceased production of collection.

he debuted first fragrance adidas on february 1, 2015, in glass replica of adidas winged sneakers. in 2016 film suicide squad, character harley quinn wears high-top heels jeremy scott’s 2014 collaboration adidas.

creative director @ moschino

in october 2011 scott became moschino s creative director. after turning down several other offers, chose italian label because had irreverent approach, founder franco moschino seeing fashion form of protest.

after redesigning entire pre-fall collection, scott showed first moschino collection in fall 2014. re-told fashion gags of franco moschino (rubbish bags, witty slogans, beefeater hats) through eyes of american (mcdonald s handbags, popcorn dresses, nutrition-label ballgowns, spongebob squarepants fur coats). example of proceeding vis-a-vis jacket in mcdonald s colors (ketchup-red , bright yellow) matching quilted leather handbag bearing golden m in shape of heart. first moschino fragrance called moschino toy. bottle literally looked teddy bear, spray nozzle under head.

in 2015 manifesto in guardian, scott described approach american consumer culture: image of mickey mouse understood in mumbai, timbuktu , los angeles in same way. it’s clear message if subvert by, say, putting mickey ears on army helmet (as did in 2007)... lot of collections informed nostalgia. in fact, fashion humorous: 2016 show included handbag looked box of marlboro reds , bore warning fashion kills.

in august 2015, scott sued along moschino copyright infringement in relation moschino fall/winter 2015 clothing line. garments in question included literal copies of plaintiff s work, according original complaint filed. suit settled out of court.

his moschino fall/winter 2016 collection inspired florentine bonfire of vanities of 1497. dresses featured shards of mirrors, fallen grand chandelier, , innards of destroyed grand piano. in technical first, few dresses followed trails of smoke on runway because of integrated smoke machines inside them. @ same time, fall 2016 collection of personal brand in new york included cartoony max headroom , rockabilly guitar prints, glitzy high-heeled cowboy boots, , cow print denim. called cowboys , poodles after vintage store on melrose avenue in los angeles introduced 1950s rockabilly culture 1980s punks.

scott created tv commercial moschino barbie doll, wrote , art-directed, based on toy commercials of eighties , nineties. attracted attention first barbie commercial feature boy. moschino spring/summer 2017 collection, scott commented on internet generation’s fixation on 2d screens. used trompe-l oeil techniques render moschino’s gold accessories, leather jackets, , larger-than-life branding in 2d, including life-sized pull tabs , stuck-on accessories of paper dolls of old.

scott has been credited reviving moschino brand, boosting sales , turning fan favorite.

designing celebrities

an important part of scott s work has been outfitting show business celebrities such beyoncé, rihanna, lady gaga, , nicki minaj. of them, katy perry, miley cyrus, , cl, have collaborated him have earned nickname jezza posse . scott described work celebrities: understand language of pop culture, , these people totems of pop culture.

in january 2015, scott created costumes super bowl xlix half time show performance of pop star katy perry. perry introduced custom bustier on cover of rolling stone. designer , singer started collaborating ten years earlier, before perry s first album came out.

rihanna wore jeremy scott denim bra top , circle skirt in found love music video. retro-futuristic stewardess frock worn britney spears in toxic video made scott. designed lady gaga’s outfit in paparazzi . 2015 metropolitan museum of art’s anna wintour costume center gala, scott dressed perry, madonna, whom considers original music/fashion icon. @ 2016 met gala, outfits worn nicki minaj , demi lovato.

scott dressed muppets miss piggy photoshoot kermit frog andy warhol. has dressed piggy on more 1 occasion, including front row appearance @ fashion show , muppets world premiere. creative director mtv video music awards 2015, redesigned moonman statuette.

scott has been called fashion s equivalent of andy warhol. vulgar: fashion redefined, british exhibition themed around different concepts of vulgarity, included scott s sweet wrapper-themed dresses alongside warhol’s souper dress in pop art-centric popular section.