Challenges faced Old media

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some observers believe challenges faced conventional media, newspapers, has perfect storm of global economic crisis, dwindling readership , advertising dollars, , inability of newspapers monetize online efforts. newspapers, in west , in particular, have lost lion s share of classified advertisement internet. situation worsened when depressed economy forced more readers cancel newspaper subscriptions, , business firms cut advertising budget part of overall cost-cutting measurements. result, closures of newspapers, bankruptcy, job cuts , salary cuts widespread. has made representatives of newspaper industry seek sort of bailout government allowing u.s. newspapers recoup taxes paid on profits earlier decade offset of current losses. put forward joint committee of congress (the star online, september 2009). accusations being hurled @ search engines giants publishers such sir david bell, categorically accused google , yahoo of “stealing” contents of newspapers. similar allegation came media mogul rupert murdoch in april 2009. should allowing google steal our copyrights? asked news corp.chief. likewise, sam zell, owner of tribune company publishes chicago tribune, los angeles times , baltimore sun claimed newspapers in america allowed google steal contents nothing, asked without contents google do, , how profitable google be?








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