Branding American Institute of Architecture Students

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1 branding

1.1 name change
1.2 logo evolution
1.3 colors
1.4 website
1.5 social media





branding

during 60-year history of aias, name , branding of organization has evolved.


name change

1956 - 1958, national architectural student association (nasa)


1958 - 1984, association of student chapters, aia (asc/aia)


1984–present, american institute of architecture students (aias)


logo evolution



referred dancing bunnies logo, previous logo designed in 1985 kim murray of montana state university.





in 2004 organization adopts new logo , website. in 2004, aias introduces new logo alternating layered shapes, reflective of both past , forward looking. suggests progressive organization respectful of history. includes iconic in middle representing compass (drawing tool), architecture, , s in organization s acronym. compass technical drawing instrument can used inscribing circles or arcs. dividers, can used tools measure distances, in particular on maps. compasses can used mathematics, drafting, navigation, , other purposes. members of organization received pin symbol , began wearing on lapel.



american institute of architecture students


in 2011 organization began re:branding effort led president nick mancusci (taliesin, frank lloyd wright school of architecture). redesign revisited again in 2015, organization explored modifications simplify 2004 logo.


colors

the primary color aias logo hexadecimal #6b8fb5. when aias chapters add text next logo , under aias text appear in color hexadecimal #5c6266. secondary palette, used on material complement logo, following colors: hexadecimal #364c63, #ffd400, , #e3e2d9.


website

the aias website has been updated 4 times since 2004.


social media

the aias has active social media presence through facebook, twitter, youtube, , instagram. organization has started using slack.








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