Advent of new media Old media

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the advent of new communication technology (nct) has brought forth set of opportunities , challenges conventional media. presence of new media , internet in particular, has posed challenge conventicommuonal media,especially printed newspaper. analysts in industrial organizations , businesses of view u.s. newspaper industry suffering through worst financial crisis since great depression. advertising revenues tumbling due severe economic downturn, while readership habits changing consumers turn internet free news , information. major newspaper chains burdened heavy debts. in past, major newspapers have declared bankruptcy several big city papers shut down,lay off reporters , editors, impose pay reductions, cut size of physical newspaper, or turn web-only publication (kirchhoff, 2009). new media have affected way newspapers , circulate news. since 1999, 90% of daily newspapers in united states have been actively using online technologies search articles , of them create own news websites reach new markets.








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